The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
A British Original
Agency: Uncommon Creative Studio / London + British Airways / London
Client: British Airways Category: Billboards & Transit / Series
Brewed by the sun
Agency: DAVID / Bogotá + kohler Studio / Buenos Aires
Client: AB InBev / Corona Category: Billboards & Transit / Series
Capa vs. War
Agency: INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client: Robert Capa Contemporary Photography Center Category: Billboards & Transit / Series
Clash Puzzles
Agency: DAVID / New York + Supercell / Helsinki + Wavemaker / Miami
Client: Clash of Clans Category: Billboards & Transit / Series
Faster Food
Agency: No Fixed Address / Toronto + DoorDash Canada
Client: DoorDash Canada Category: Billboards & Transit / Series
Iconic Drips
Agency: Leo Burnett / London + Horton Stephens / London
Client: McDonald's Category: Billboards & Transit / Series
NOTHING FILLS A HOLE LIKE POT NOODLE
Agency: adam&eveDDB / London + FACTORY / London + Academy Films / London
Client: POT NOODLE Category: Billboards & Transit / Series
The Wait
Agency: 1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client: Heinz Category: Billboards & Transit / Series
DELIVERY SAFE
Agency: Havas Paris / Paris + KFC France / Paris + 66 Origin / Paris + HRCLS / PARIS
Client: KFC Category: Billboards & Transit / Dynamic Billboards & Transit
Ligue 1 Symphony
Agency: Marcel / Paris + Allso / Paris + Prodigious / Paris
Client: Prime Video Category: Billboards & Transit / Dynamic Billboards & Transit
Critics Welcome - 3D
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Billboards & Transit / Single
Critics Welcome - Bold
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Billboards & Transit / Single
Critics Welcome - Sequel
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Billboards & Transit / Single
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Billboards & Transit / Single
Pink GOAT
Agency: TBWA\Media Arts Lab / Los Angeles + Lithographix
Client: Apple Category: Billboards & Transit / Single
'TIL ITS DONE
Agency: Ogilvy Australia / Melbourne + Football Australia / Melbourne + Group M / Melbourne
Client: Football Australia Category: Billboards & Transit / Single
Award:
2024 Out of Home Merit Award
Agency:
Uncommon Creative Studio / London + British Airways / London
Client:
British Airways
Title:
A British Original
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH057M
Award:
2024 Out of Home Merit Award
Agency:
DAVID / Bogotá + kohler Studio / Buenos Aires
Client:
AB InBev / Corona
Title:
Brewed by the sun
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH058M
Award:
2024 Out of Home Merit Award
Agency:
INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client:
Robert Capa Contemporary Photography Center
Title:
Capa vs. War
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH059M
Award:
2024 Out of Home Merit Award
Agency:
DAVID / New York + Supercell / Helsinki + Wavemaker / Miami
Client:
Clash of Clans
Title:
Clash Puzzles
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH060M
Award:
2024 Out of Home Merit Award
Agency:
No Fixed Address / Toronto + DoorDash Canada
Client:
DoorDash Canada
Title:
Faster Food
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH061M
Award:
2024 Out of Home Merit Award
Agency:
Leo Burnett / London + Horton Stephens / London
Client:
McDonald's
Title:
Iconic Drips
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH062M
Award:
2024 Out of Home Merit Award
Agency:
adam&eveDDB / London + FACTORY / London + Academy Films / London
Client:
POT NOODLE
Title:
NOTHING FILLS A HOLE LIKE POT NOODLE
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH063M
Award:
2024 Out of Home Merit Award
Agency:
1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client:
Heinz
Title:
The Wait
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH064M
Award:
2024 Out of Home Merit Award
Agency:
Havas Paris / Paris + KFC France / Paris + 66 Origin / Paris + HRCLS / PARIS
Client:
KFC
Title:
DELIVERY SAFE
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS24_OH065M
Award:
2024 Out of Home Merit Award
Agency:
Marcel / Paris + Allso / Paris + Prodigious / Paris
Client:
Prime Video
Title:
Ligue 1 Symphony
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS24_OH066M
Award:
2024 Out of Home Merit Award
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome - 3D
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH051M
Award:
2024 Out of Home Merit Award
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome - Bold
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH052M
Award:
2024 Out of Home Merit Award
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome - Sequel
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH053M
Award:
2024 Out of Home Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH054M
Award:
2024 Out of Home Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Lithographix
Client:
Apple
Title:
Pink GOAT
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH055M